Phishing remains the most common tactic attackers use to steal credentials and deliver malware【260337782565565†L3-L8】. These emails often look convincing, the links seem legitimate and the requests feel urgent. Recognizing the tell‑tale signs of a phishing attack is your first line of defence.

Common signs of a phishing email

Why phishing works

Phishing succeeds because it preys on emotions. Attackers mimic trusted brands, coworkers or vendors to create a sense of familiarity. They introduce fear—such as threatening account suspension—or excitement, like fake prize notifications【260337782565565†L17-L18】. Their goal is to get you to click before you think.

How to protect yourself and your business

Phishing will continue to evolve, but a healthy dose of scepticism and solid security practices make it far less effective【260337782565565†L27-L28】. Take a moment to inspect before you click—that pause could save your data.